Having a Sustainable Community Impact
Since our inception in 2001, we have kept the environment and our community at the forefront of what we do everyday. Selling bicycles alone is a pretty joyful, green way to make a living. Here's how we go beyond that and do more.
TOMTC Board Member since 2002
One of our owners and founder, Christian Janssens, has served on the Top of Michigan Trails Council (TOMTC) since the early 2000's. TOTMC is the chief advocacy group for both paved and non-paved bicycle trails in this region.
Kids Biking Initiative
The Kids Biking Initiative (KBI) takes between 350 and 400 fourth graders from Emmet and Charlevoix county on all day educational biking field trips each spring. Latitude 45 has been involved with KBI since its creation and continues to provide countless hours of annual support.
Latitude 45 Cycling Team
Team Riding, teaching, trail maintenance, and having fun is what we are all about - plus a little racing of course! Crafted in early 2011 by Steve Schultz, Christian Janssens and Uli Rabeiro, the Latitude 45/Twisted Stone Cycling Team has grown to 40+ members.